Acid Hype: American News Media and the Psychedelic Experience by Stephen Siff explores the historic transformation of the media narrative surrounding LSD. It traces how the news media coverage had initially glorified its use in treatments for mental illness and hyped it as a mystical gateway for exploring the unconscious realm of the human mind. The book also discusses the shift of this positive hype towards a moral panic surrounding the “acid casualty” myth, the ungrounded but popular idea that an otherwise healthy person might develop harmful or even permanent psychotic symptoms as a direct consequence of psychedelic use.
Publisher Summary
“Now synonymous with Sixties counterculture, LSD actually entered the American consciousness via the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar landscape scoured of alluring descriptions of drug use while outlets across the media landscape piggybacked on their coverage with stories by turns sensationalized and glowing.
Acid Hype offers the untold tale of LSD’s wild journey from Brylcreem and Ivory soap to incense and peppermints. As Stephen Siff shows, the early attention lavished on the drug by the news media glorified its use in treatments for mental illness but also its status as a mystical–yet legitimate–gateway to exploring the unconscious mind. Siff’s history takes readers to the center of how popular media hyped psychedelic drugs in a constantly shifting legal and social environment, producing an intricate relationship between drugs and media experience that came to define contemporary pop culture. It also traces how the breathless coverage of LSD gave way to a textbook moral panic, transforming yesterday’s refined seeker of truths into an acid casualty splayed out beyond the fringe of polite society.”